Frescolution Promotion

Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: Frescolution Promotion (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees of Taco Bell Corp., R/GA Media Group, Inc., Twitter, Inc., ePrize, LLC, and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state, and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618.

Administrator: ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069.

3. Timing: The Promotion begins on December 30, 2009 at 3:00 p.m. Eastern Time ("ET"), ends on July 26, 2010 at 2:59 p.m. ET (the "Promotion Period"), and consists of fifteen (15) entry periods (each an "Entry Period") as set forth in the table below.

Entry Period	Begins at 3:00 p.m. ET	Ends at 2:59 p.m. ET	Approximate Notification Date
1	12/30/09	1/11/10	1/11/10
2	1/11/10	1/25/10	1/25/10
3	1/25/10	2/8/10	2/8/10
4	2/8/10	2/22/10	2/22/10
5	2/22/10	3/8/10	3/8/10
6	3/8/10	3/22/10	3/22/10
7	3/22/10	4/5/10	4/5/10
8	4/5/10	4/19/10	4/19/10
9	4/19/10	5/3/10	5/3/10
10	5/3/10	5/17/10	5/17/10
11	5/17/10	5/31/10	5/31/10
12	5/31/10	6/14/10	6/14/10
13	6/14/10	6/28/10	6/28/10
14	6/28/10	7/12/10	7/12/10
15	7/12/10	7/26/10	7/26/10

R/GA Media Group, Inc.'s computer is the official time-keeping device for the Promotion.

4. How to Enter: During the Promotion Period, visit www.drivethrudiet.com, and follow the links and instructions to sign up as a member of tacobell.com. To expedite the fulfillment process, if you are a potential winner, please include a valid home address, no P.O. Boxes. Once you have signed up, follow the links and instructions to post a tweet about living a Fresco lifestyle (the "Tweet). Or, visit www.Twitter.com or any third-party Twitter application, log in to your Twitter account and follow the links and instructions to post a tweet about living a Fresco lifestyle (the "Tweet). Your Tweet is your entry on which your friends will "vote" by retweeting on Twitter.com. Each Tweet must include the hashtag #drivethrudiet and the link to the rules http://bit.ly/tbdtd in order to be an eligible entry, and each corresponding retweet must contain the same hashtag for it to count as a vote. For directions on how to tweet or retweet, reference the links and instructions on the Twitter website. By posting a Tweet, you agree that your Tweet conforms to the Guidelines and Content Restrictions as defined below and that Sponsor, in its sole discretion, may disqualify you from the Contest if it believes, in its sole discretion, that your Tweet fails to conform to the Guidelines and Content Restrictions.

Guidelines and Content Restrictions:

· The Tweet must comply with the terms and conditions of Twitter.com or any third-party Twitter application;

· The Tweet must not state or imply that the Drive-Thru Diet will lead to weight loss, or is a weight loss program;

· The Tweet must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;

· The Tweet must not contain brand names or trademarks, except for Sponsor's trademarks, which entrant has a limited license to use for the sole purposes of posting a Tweet in this Promotion;

· The Tweet must not contain content not created by entrant;

· The Tweet must not contain material that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous;

· The Tweet must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and

· The Tweet must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where the Tweet is created.

Entrants agree that each of the above Guidelines and Content Restrictions shall be subject to Sponsor’s sole discretion.

Limit: Each participant may enter multiple times during each Entry Period, but the winner will be the person who submitted the one (1) eligible entry for the applicable Entry Period with the most retweets in response to it. Multiple entrants are not permitted to share the same email address or Twitter account. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address or Twitter account used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned a Twitter account by Twitter.com or an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being the authorized account holder. Sponsor is not responsible for lost, late, incomplete, invalid, un-intelligible or misdirected Tweets, which are disqualified. If you post updates to or receive updates from twitter.com via SMS from your wireless phone, your wireless-service provider may charge you for each text message you send and receive. Please consult your wireless-service provider regarding its pricing plans. If you have not signed up as a member of tacobell.com, you must be an active holder of a non-private Twitter account throughout the Promotion Period and for a reasonable time thereafter (for potential notification purposes) to participate in this Promotion. Twitter accounts are free. All terms and conditions of Twitter.com also apply. Multiple entrants are not permitted to share the same Twitter account.

5. Winner Determination and Requirements: The eligible entrant with the highest number of eligible retweets at the end of each Entry Period will be deemed the potential winner for that Entry Period. Non-winning entries will not carry over into subsequent Entry Periods and the number of retweets for a particular Tweet will be set to zero at the beginning of each Entry Period. Sponsor and R/GA Media Group, Inc. will tabulate the number of retweets and their decisions as to the administration and operation of the Promotion and the selection of the potential winners are final and binding in all matters related to the Promotion. Sponsor and/or R/GA Media Group, Inc. will notify the potential winners from the applicable Entry Periods, on or around the dates set forth in the table above. In the event of a tie for the most retweets during an Entry Period, the winner will be determined by the timestamps on the original Tweets. The winner will be the one who submitted the Tweet first. Each potential winner will be contacted by Sponsor or R/GA Media Group, Inc., via email or his/her Twitter account, depending on whether the potential winner is already a registered member of tacobell.com. In order to receive any direct messages from Sponsor or R/GA Media Group, Inc. via Twitter, an entrant's account settings must be set to "unprotected" and/or "public." Each potential winner who has not already done so will be required to visit www.drivethrudiet.com within five (5) days of the date the message was sent, to sign up for a tacobell.com account and will also be required to provide the required full contact information, including a valid mailing address (P.O. Boxes are not permitted), email address, and confirmation of age eligibility, via the method requested by Sponsor or R/GA Media Group, Inc. If a potential winner cannot be contacted, fails to respond as required to the direct message within the required time period, or prize is returned as undeliverable, potential winner forfeits the prize. Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner from the applicable Entry Period, based on the number of retweets received, as described above. Only three (3) alternate potential winners will be notified, after which the applicable prize will remain un-awarded. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the applicable Entry Period of the Promotion.

6. Prizes: FIFTEEN (15) GRAND PRIZES (one (1) per Entry Period): "Fresco for a Year" fulfilled as a $550.00 worth of Taco Bell® Bucks gift certificates, terms and conditions apply, Approximate Retail Value: $550. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number of eligible entries received during each Entry Period and the number of retweets the entries received. Limit: One (1) prize per person

7. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor, R/GA Media Group, Inc., Twitter, Inc., Administrator, and their respective subsidiaries, affiliates, franchisees, licensees, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt or use or misuse of any prize.

8. Publicity: Except where prohibited, participation in the Promotion constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Promotion, provided that, if it is not possible to award another entry due to discontinuance of the Promotion, or any part of it, for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

12. Entrant's Personal Information: Information collected from entrants will be used as described in these Official Rules, as described in the online entry registration page, and winners' names will be included in publicly-distributed Winner List. Information will also be used as described in Sponsor’s Privacy Policy http://www.drivethrudiet.com/privacypolicy.

13. Winner List: For the Winner List, available after the promotion end date (listed above) and no later than November 26, 2010, send an email with subject line: "Frescolution Promotion, Winner List Request," to WinListRequests@eprizefulfillment.com.

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